The absence of specialised services of this nature in the region sets 28 Forty Four apart as a
groundbreaking initiative. We understand the profound physical and mental transition a
woman undergoes during childbirth, and the subsequent need for holistic rest, recovery, and
professional support.
From providing rejuvenating massages to new moms and their babies, to offering essential products associated with postpartum care, we pride ourselves on our attention to detail, luxurious service, and exclusive pampering.
Our services are designed to fit seamlessly into your existing family fabric, causing minimal disruption while offering maximum support and care. We go above and beyond to make our solutions practical, providing a service that caters to the premium segment yet has been conspicuously absent in the region until now.
At 28 Forty Four, we strive to create a world where postpartum care is not an afterthought, but a priority. Our commitment to women’s health and mental well-being, combined with our personalised and luxurious services, ensures that new moms can enjoy their journey into motherhood, stress-free and fully supported. Welcome to 28 Forty Four, where we redefine
postpartum care. 28 Forty Four is more than a postpartum care provider.
28 Forty Four seeks to set a new standard in postpartum care, offering an elite service that respects and accommodates the unique needs, cultures, and traditions of new mothers. Our services aim to bridge the gap in the market, replacing unqualified and unprofessional care with an expertly trained, friendly, and supportive live-in therapist who not only provides
physical care but also offers mental and emotional support.
Our name, 28 Forty Four, represents the critical postpartum period of 28 to 44 days, during which we offer our comprehensive services. Our therapists, who are flown in from Malaysia where postpartum care is a mandatory custom, are equipped with the knowledge and skills to provide the best care and support.
Here are some facts about postpartum depression:
Deeipa, the creative founder of 28 Forty Four, brings to the table an incredible 22 years of professional expertise. Deeipa began her career with some of the region’s largest IT distributors as a product manager for the UAE, GCC, and KSA, after earning a postgraduate degree in marketing. Deeipa’s entrepreneurial spark was kindled after six profitable years in the IT industry, driving her to create and successfully run a restaurant in Dubai in 2014.
Deeipa was given an opportunity to enter the spa industry after selling her thriving venture. She began her new adventure in 2016, establishing, operating, and selling successful spa businesses in Dubai, Fujairah, and Abu Dhabi.
Spa Consultant and Expertise:
Leveraging her extensive experience in the spa industry, Deeipa transitioned into a spa consultant role, currently working on several high-profile projects for different investors. As a consultant, she provides comprehensive guidance on the complete set-up and operations of spas across the UAE.
Strengths and Achievements:
With a wealth of experience spanning 22 years, including seven years in the spa industry, Deeipa has built an enviable reputation for her ability to transform businesses into profitable ventures. Her expertise, market knowledge, business networks, and personal connections have resulted in over 1,000 satisfied clients.
